Purple Carrot Market

Where We've Been

Local foods take center stage at 1st Annual Ownership Event

On Monday, September 25th the Purple Carrot Market hosted its 1st Annual Ownership Event at Jerry and Jackie Januschka's (Owners #94) elegant barn venue just outside Little Falls. Current owners and their guests gathered in this local space to enjoy fellowship, food, and great live music provided by local band, Down River Drifters. Collectively we learned more about each other, the Purple Carrot Market, and its stage of development. 

Social hour featuring a veggie platter of local produce gave way to a tasty meal comprised of a salad, Shepherd's Pie, roasted squash and apple crisp that was prepared by Tomas Zimmerman (Owner #174) of the A.T. Black & White. From the veggies to the bread and all the way down to the coffee to enjoyed with dessert, the food was all sourced locally from farmers, growers and producers. Everyone enjoyed each other's company while an update was given on the Purple Carrot's current status. Attendees took in all the information and asked some great questions about what is next with the Market. 

Many folks stayed after the dinner and short presentation to enjoy the live music, the venue and, most importantly, the community of being with each other. Several non-owners were so excited to be a part of this event and the Co-op, they chose to become the newest owners themselves! Families and established local businesses were among the 14 new owners that were welcomed last night! The gift of an ownership share was even presented to a family to be able to partake in the Co-op (Did you know you can gift a share?! It's a great gift idea for that someone who doesn't need any more knick knacks!) 

All in all, it was an amazing event put on by the Purple Carrot Market. When the night came to a close, the Co-op welcomed 14 new owners which brings our ownership to 234 households. Let's keep making our dreams become a reality with sharing the knowledge of what the Purple Carrot can and will do for our community!

Special thanks to:

  • Jerry & Jackie Januschka for providing our wonderful venue. Also for donating the grass-fed, organic ground beef for the Shepherd's Pie.
  • A.T. Black & White for preparing our delicious meal. 
  • Sprout for sourcing veggies and resources to make this event happen. 
  • Thrivent Financial Action Team grant for the funds to help make this event happen.
  • Down River Drifters- local band that provided live music which we all enjoyed.
  • Reality Roasters for providing the coffee to help warm our souls.
  • C21 New Horizons Reality for providing the bottled water. 
  • Riley Nelson with Dying to Film, LLC for capturing candid moments of the evening which will provide a lifetime of memories to come. 
  • Purple Carrot Market Board of Directors for all their collective efforts to make this event a success.  Particular thanks goes to Ally White (Owner #179) for chairing the event.

Celebrate with us on Saturday, January 21st!

Because co-op ownership warms the soul like soup on a cold winter's night, the Purple Carrot is celebrating our first year of offering owner's equity with a soup supper open to our entire community! Come enjoy some split pea or mushroom soup and artisan bread while visiting with your friends and neighbors who share the dream of a community-owned grocery store featuring local foods.  Everyone​ is welcome:  owners. . .non-owners. . .those interested in finding out what is going on. . .those who haven't even heard of the Purple Carrot!



Friday, December 16:  Apple Soup Cooking Demonstration

Winter has arrived and we all could use a treat on a cold winter day!  This soup of fresh apples, prunes, cinnamon and sugar can be served as an appetizer, side dish, or dessert.  From 4:30 - 5:30 pm at the Shoppes of Little Falls, the Waller House Inn's Raquel Lundberg will demonstrate how to prepare the soup and can help you work it in to your holiday menu.


Friday, December 9 Pop-Up Market Featuring Alaska Wild Fish Company

Just in time for the holidays, the Purple Carrot Market welcomes back the Alaska Wild Fish Company for a one day pop-up market.  From 10 am - 6 pm, they will have their smoked and frozen fish for sale as well as their wild rice.  Click here for a list of products and prices. 

Won't it be nice once the Purple Carrot has it's store open then you can have access to great local foods like this daily?

Cooking Demonstration on the 9th!

From 4:30 - 5:30 pm, Jeff Everson will demonstrate the recipe for Midwestern Hoover Soup, a recipe from the Great Depression that warmed families when times were lean.

Thanksgiving Day Ownership Goal: 160!

Thanksgiving is just around the corner, and we are SO thankful for our 150 owners! But we have a goal: we want 200 owners by the time we ring in the New Year. That way we can begin looking for a place for the Purple Carrot to call home. To keep on track to make that goal, let's see if we can add 1 new owner each day until we give thanks with our families and friends - that will get us to 160 owners!



Small & Strong - that's us!

And that is the name of the conference that five representatives of the Purple Carrot Market attended yesterday (Saturday, Nov 12). Doug Larsen, Cathy Hartle, Pat McGuire, Becky McGuire, and Susy Prosapio attended sessions on governance, regional collaboration, ownership development, marketing, project financing, human resources, and development timeline management.

Lots of ideas to help our co-op grow and get stronger!


Squashin' the Harvest Campaign

The Purple Carrot is wrapping up its fall ownership campaign with a celebration at the Shoppes of Little Falls on Friday, September 30.   Fall produce and goods will be available from the Farmers Growers Market, and from noon - 2 pm we will have a cooking demonstration on how to roast squash. We will share winter squash recipes - bring your favorite! - and sample the squash prepared by Waller House Inn's Raquel Lundberg and Purple Carrot Market's Pat McGuire. 

And if you've been procrastinating on becoming an owner, this is your chance! The fall campaign has "harvested" 10 new owners to date, but we need you to join TODAY! We need to demonstrate the community support and commitment to open the doors on our locally owned grocery store. You can find more information on ownership by clicking on our owners page.


Harvest Party Celebrates Co-Op Ownership

The Purple Carrot's booth at the Shoppes of Little Falls is the place to be on Wednesday, August 31 as the co-op launches our fall ownership campaign with a Harvest Party.  Starting when the Shoppes open at 10 am, you can purchase grass-fed beef from Januschka Family Farm and fresh produce from local farmers.

From noon - 1:00 pm, come learn some tips on making Pico de Gallo at our cooking demonstration.  All of this just in time for your Labor Day Weekend cookout!

Did we mention the prize drawings? Register to win one of two prize packages containing 5 lbs of grass-fed beef and a t-shirt courtesy of Januschka Family Farm.

The Party really gets going at 5:00 pm when the Purple Carrot invites its owners to come share the bounty of the Harvest and visit with prospective owners as we strive to reach 160 owners by September 30. 

Becoming an owner is easy!  Just visit our ownership page, print a copy of our owner application, and send it along with your check to:  Purple Carrot Market c/o Pat McGuire 710 1st Street SE, Little Falls, MN   56345.  Or email us at and request a brochure and application and we will send one to you.  Don't be a turkey!  Become an owner!


Fantastic Fish on Saturday, August 6


Once again the Alaska Wild Fish Company will join the Purple Carrot Market at the Shoppes of Little Falls on Saturday, August 6 from 10 am - 4 pm.  Having just returned from a fishing trip to Alaska, the fish will be fresh and delicious.  The Purple Carrot is proud to partner with the Pietron family from Cushing, MN.  This is the type of excellent food you can expect to see when the Purple Carrot opens its store.  Make that dream a reality by becoming an owner!


Owners of the Purple Carrot enjoyed a beautiful afternoon and evening talking with visitors to the Franciscan Sisters Green Fair Folk Festival August 3rd.