What is the Purple Carrot Market?

We're opening a full-service, community-owned grocery store in Little Falls' historic downtown sourcing food from local farms and food entrepreneurs and returning profits to our local owners.

As an owner, you and more than 700 residents across our area will have the say in our products, programs, classes, and governance.  And while you won't need to be an owner to shop in our store, purchasing a one-time, affordable share opens up great owner benefits to you and your family.


Grow, Fund, Build

Did you know that 70% of food co-ops are still thriving after 5 years in business?  Just 1 in 3 small businesses can say the same.  So what's the co-op secret?  ​GROW, FUND, BUILD​.

We GROW our Ownership base – almost 600 eager, invested Owner shoppers – before we ever open our doors. We FUND with a capital campaign that supplements bank funds and ensures that we thrive on Day 1 and Day 1,000. And we BUILD a store located and sized to give us the best chance of success.

Volunteer Training - Saturday, October 20, 9:00 - 10: 00 am

Help us spread the word about the Purple Carrot!
Volunteer Training:  Saturday, October 20

We need your help to share the story of the Purple Carrot.  Everyone has their reasons for wanting healthy, local, and natural/organic foods.  We need our owners to share their reasons with friends and community members to help us expand our reach and ownership.  The sooner we hit our ownership goals, the sooner we open our store.

The Purple Carrot's Ownership Committee is holding a morning Volunteer Training on Saturday, October 20 from 9:00 - 10:00 am to make you more comfortable talking with others about the Purple Carrot.  This training is valuable whether you're talking with your friends and neighbors or helping staff the Purple Carrot booth at health fairs or other "tabling events". 
We will will share tabling tips, answers to frequently asked questions, and try role playing discussions answering the question, "Why a co-op?"

We will provide coffee and scones and promise to have you out in an hour so that you can enjoy the rest of your day - and spread the word on the Purple Carrot!

The training will be help in the Victor Mall, the future home of the Purple Carrot located at 53 E. Broadway.

We ask that you let us know if you can join us so we know how many to prepare for.  Register by emailing us at or leave us a voicemail at 320-412-3580.

Ownership Update

The Purple Carrot has grown to 308 owners!

Growing our ownership is the key to opening our grocery store!​  Lenders want to know that we have our community's support and strong ownership numbers demonstrate that.  To be successful, any grocery store needs shoppers and owners tend to be loyal shoppers at their cooperative.  Join us today!