WHAT'S THE PURPLE CARROT MARKET?​

We are a start-up food co-op looking to open our grocery store in historic downtown Little Falls.  Our vision:  a vibrant, welcoming full-service grocery store, providing convenient, exceptional downtown shopping and fresh, local food to all community members.

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​WHY PURPLE CARROTS?

The Purple Carrot Market

The Dutch were the ultimate carrot cultivators in the late 1500s, growing the traditional hues of purple, yellow, and white. One thousand years later, a strain containing high concentrations of  beta carotene was developed, presenting the vibrant orange color we know so well today. Dutch carrot farmers started growing the new orange carrots in honor of William of Orange, who led the Dutch in Revolt against the Spanish, and the traditional, more colorful carrots, were tossed aside for these newly fashionable orange carrots.

GROW, FUND, BUILD​ 

​​Did you know that 70% of food co-ops are still thriving after 5 years in business?  Just 1 in 3 small businesses can say the same.  So what's the co-op secret?  
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​GROW, FUND, BUILD​.
​We GROW our Ownership base – almost 600 eager, invested Owner shoppers – before we ever open our doors. We FUND with a capital campaign that supplements bank funds and ensures that we thrive on Day 1 and Day 1,000. And we BUILD a store located and sized to give us the best chance of success.

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BEHIND THE SCENES AT THE PURPLE CARROT MARKET

The Purple Carrot Market has grown to 410 owners!
​Growing our ownership is the key to opening our grocery store. Lenders want to know that we have our community's support and strong ownership numbers demonstrate that.  To be successful, any grocery store needs shoppers and owners tend to be loyal shoppers at their cooperative.  Join us today!

MEET our OWNERS